If you are a consumer who has been injured in an accident or other form of personal injury, you may have seen TV and billboard advertisements featuring personal injury lawyers. These ads promote hiring a lawyer as the best option to get the compensation that is owed to you and help show that there are options available when selecting which firm to hire.
However, the issue with lawyer commercials is that they’re all similar and don’t really help you in your search for a personal injury attorney. Instead of providing any useful information, they just annoy you and make you wish there had never been an accident in the first place!
Are the personal injury attorneys advertised on TV and billboards legitimate or are they untrustworthy and predatory?
If you’re searching for a New York personal injury attorney, chances are you have seen numerous lawyer ads on television. This is because personal injury law is one of the fastest growing fields in the legal field nationwide.
Why do personal injury lawyers require advertising, while other types of attorneys don’t?
Contrary to litigators who represent corporations in court, who typically have a steady workload and often see repeat clients, most individuals who require personal injury legal counsel only have one case and thus do not become repeat customers.
That means you must find a way to attract new clients. Whether your law firm is small or established, the most effective way to do that is with an attractive and professionally produced lawyer commercial.
Some of the best lawyer commercials on TV showcase his “Talons of Justice” approach to practice law. Texas Law Hawk is particularly well-known for his captivating commercials that showcase his skillful representations.
This commercial features a superhero taking on insurance companies in an epic battle to win his client’s case. The video utilizes numerous visual effects and special effects to bring the story to life and also serves as an effective advertisement for the law firm involved.
Think Outside the Box
If you’re investing thousands of dollars on a personal injury lawyer commercial, make sure it stands out from competitors and is unique. That doesn’t mean making something off-brand or over the top, but rather being creative and not afraid to tell your story in an engaging way that engages consumers.
Additionally, ensure your commercial is eye-catching and memorable. The more attention given to your lawyer commercial, the higher the likelihood that potential customers will remember it in the future.
The good news is that you can do this with a relatively cost-effective marketing strategy. This is especially true if you utilize the services of a digital marketing agency – which have become increasingly important to many law firms.
